CHANDIGARH ● THURSDAY, OCTOBER 25, 2018 ● WWW.INDIANEXPRESS.COM TheIndian EXPRESS DAILY FROM: AHMEDABAD, CHANDIGARH, DELHI, JAIPUR, KOLKATA, LUCKNOW, MUMBAI, NAGPUR, PUNE, VADODARA JOURNALISM OF COURAGE https://www.counterpointresearch.com/oneplus-continues-lead-growing-indian-premium-segment-second-successive-quarter/ ABOUT FEATURED BLOG NEWS INSIGHTS English OnePlus Continues to Lead the Growing Indian Premium Segment for the Second Successive Quarter According to Counterpoint Research’s latest analysis on the Indian smartphone market, premium smartphone (>INR 30,000/US$400) shipments reached an all-time third-quarter peak during Q3 2018. This was due to attractive offers lowering the cost of ownership for a premium smartphone. Typical offers include trade-ins and buybacks, monthly 0% EMI (monthly installment plans) and instant cashbacks. OnePlus led the premium smartphone segment for the second successive quarter, capturing 30% of the market driven by the strong performance of its OnePlus 6. 30 % 28 % 25 % 17 % OnePlus Samsung Apple Others Source: Counterpoint Research Monthly India Market Analysis September 2018 “ OnePlus has managed to build a strong brand name for itself in premium smartphone segment in a short span of time. The product strategy remains strong with couple of flagships per year, promising the latest innovations in premium segment at an aggressive price.This has helped them to attract new users looking to purchase their second or a third smartphone. Additionally, strong word of mouth and smart social media strategy has helped it to gain mind share in recent quarters.” - Tarun Pathak, Associate Director, Counterpoint Research Market Summary: • The top three brands, Samsung, OnePlus and Apple contributed to 83% of the overall premium market as compared to 88% a quarter ago. • OnePlus 6 became the highest selling flagship model for OnePlus within five months of its launch. • OnePlus continues to increase its points of sale by launching its offline and exclusive stores across key cities.This has helped the brand reach out to a larger potential user base. Read full report @ https://www.counterpointresearch.com/oneplus-continues-lead-growing-indian-premium-segment-second-successive-quarter/
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